MarketingB.S.

Study Marketing at a Christian University

In Messiah's marketing program, you will gain insight into key marketing strategies such as segmentation, targeting, positioning, competitive advantage and branding. You also will become familiar with marketing mix tactics related to product, place, promotion and price. Most importantly, you’ll be inspired to practice marketing as a Christian calling in ways that are both effective and God-honoring. You'll demonstrate how to identify ethical issues related to marketing and to articulate personal responses that reflect your commitment to Christian principles. 

As you learn more about the role advertising, selling and communication play in the development of economies throughout the world, you'll gain an in-depth understanding about how the marketing process helps organizations focus their resources and attention on meeting customer needs and wants. You will learn the latest in-demand marketing skills through a state-of-the-art curriculum emphasizing the latest specialized courses.

Digital marketing

Changes in technology mean that digital marketing specialists are in high demand, which will only increase in the coming years. Through Messiah’s undergraduate digital marketing certificate program, you’ll study topics like social media marketing, digital advertising, content marketing, search engine optimization, email, web development and analytics. You’ll also learn personal branding and online reputation management to jump start and manage your career. Only 2% of marketing programs in the U.S. offer the level of digital marketing preparation that Messiah offers in its bachelor’s degree in marketing. Messiah's marketing program is serious about preparing you for the future of digital marketing, enabling students to now earn multiple certifications in the courses.

In the Marketing program, you will take a selection of courses that successfully prepare you for a career in a related field. Hands-on experiences and classroom learning within the framework of Christian faith will give you the skills and knowledge to achieve your goals. Our programs offer a wide variety of courses that will not only help you excel in your future career, but challenge you to develop a deeper understanding of your field of study.

Course options for Marketing:

Marketing (B.S.)

Marketing (B.S.)

Marketing careers and outcomes

Where our grads work

Graduates of the Marketing program work in positions of leadership in their places of employment, using the tools and knowledge a Messiah University education prepared them with. Each year, eager employers and some of the nation's best graduate schools welcome Messiah graduates into their organizations.

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Our Alumni

Regional and national employers seek out Messiah graduates for their academic preparation, work ethic and personal character. The transformation you experience at Messiah readies you to transform the lives of others through your chosen career path.

MEET ALUMNI FROM THE DEPARTMENT OF BUSINESS

Practical experience

Messiah University's marketing program emphasizes learning by doing. Almost every marketing course involves experiential and service learning where students are not just passive observers, but active participants. You will analyze marketing practices of real organizations, and offer recommendations for improvement. You'll utilize concepts from psychology and sociology to create original advertisements for nonprofit clients. You'll even create complete marketing plans for real organizations. You will earn valued professional certifcations and badges that demonstrate job-ready skills easily displayed in LinkedIn profiles, and on websites and resumes. 

There also are many exciting opportunities outside the classroom, including the Messiah University Marketing Club and the Impact Venture Challenge, a "Shark Tank"-style business competition where teams compete for $10,000 in prize money.

Messiah's unique approach to hands-on learning

Learning in the classroom is important but actually applying that knowledge in a hands-on way can make all the difference. At Messiah University, the Experiential Learning Initiative (ELI) allows Messiah to take this hands-on learning to a new level by giving students the opportunity to apply what they have learned to various real world contexts--such as an internship/practica, service learning, off-campus program, holding a student leadership position, or participating in undergraduate research.

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Preparation for an in-demand career

According to the 2018 Marketing Hiring Trends Report and the 2019 Creative & Marketing Salary Guide, demand for traditional marketers has grown by 79% since 2017, coming in as the third most-hired for specialty in 2018. The top requested employment skills within digital marketing, according to the reports, are digital advertising, content creation and curation, and email marketing—all taught in Messiah's marketing program. 

You will find our graduates working in a variety of high-level marketing jobs—the integrated marketing coordinator for a large Philadelphia-based advertising agency; a brand manager for Hershey Foods; a director of marketing for a health-care organization; assistant marketing manager at one of the country's largest close-out reailers; digital director for a PA State Department; a director of college services; internet marketing specialist at a national digital marketing firm; talent sourcer for engineering and operations at Microsoft; a digital marketing coordinator at a large, national non-profit, etc. Some even own their own businesses. Our graduates have also gone onto graduate schools like Penn State, Temple University, Drexel University, George Washington University and George Mason University. Average salaries for digital marketers can start at $50K for a social media specialist to $133K for an eCommerce director. Average salaries for marketing positions can start at $44K for a marketing coordinator to $300K for chief marketing officers.

Program accreditation

Messiah's marketing program has specialized accreditation by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP is the premier accrediting body for colleges and universities that emphasize teaching excellence; 900 institutions around the world are accredited by ACBSP. This accreditation signifies the department’s commitment to a focus on mission and on continuous quality improvement. For students, parents, prospective employers and graduate schools, accreditation demonstrates that Messiah has met rigorous standards in curriculum, strategic planning, leadership, stakeholder focus and measurement of student learning.