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Digital Marketing Program in Pennsylvania
With digital technology increasing at a rapid rate and a significant part of marketing now occurring online, companies need marketers who can keep up with quickly evolving trends.
Study Digital Marketing at a Christian University
Through Messiah’s undergraduate digital marketing certificate program, you’ll study topics like social media marketing, digital advertising, content marketing, search engine optimization, email, web development and analytics. You’ll also learn personal branding and online reputation management to jump start and manage your career.
You will identify a process for integrating social media and digital strategies into advertising, public relations and other business operations. Strategies for monitoring and engaging consumers will be applied while you investigate how channels like Facebook, Twitter, LinkedIn, Instagram, and YouTube help companies meet real business objectives. In most courses you learn by doing, analyzing marketing practices of real organizations, offering recommendations for improvement.
- Study in a program that has been named a “Business College of Distinction” by Colleges of Distinction for 2023-2024.
- Digital marketers are in great demand. A certificate in digital marketing will make you more employable by advertising, PR and digital firms, plus small businesses and large corporations.
- It’s not just for business majors. This 12-credit certificate means that you can fit it into most undergraduate major coursework.
- There are no course prerequisites. (The first class—Marketing Principles—is your prerequisite.)
- Be assured of academic quality. Messiah’s Department of Business is accredited through the Accreditation Council for Business Schools and Programs (ACBSP).
- It’s a unique program. Only 2 percent of accredited marketing programs in the U.S. offer the advanced level of digital marketing preparation Messiah offers (according to a study in Journal of Marketing Education).
- Prove your expertise. You will demonstrate job-ready skills easily displayed in LinkedIn profiles, websites and resumes.
- Learn in our digital marketing lab, designed after Target's Social Media Office, with multiple big screens and live data streams.
With a certificate in digital marketing, you will be equipped to secure positions such as:
- Content specialist
- Digital marketing specialist or manager
- Marketing manager
- Media coordinator
- SEO specialist
- Social media manager
Average salaries for digital marketers can start at $50K for a social media specialist to $133K for an eCommerce director. For more information on career planning in digital marketing, visit the Messiah University Career and Professional Development Center.
The undergraduate digital marketing certificate is designed to help current students obtain knowledge of in-demand marketing skills that will enable them to obtain new employment opportunities or improve performance in a current position. It is an excellent complement to majors within the Department of Business, but students in other disciplines will benefit from the digital marketing certificate, as well.
Currently enrolled, degree-seeking students may declare the digital marketing certificate by going to the Registrar’s Office (first floor, Old Main) during regular business hours. It must be declared before completion of your undergraduate degree and is not retroactive for alumni of Messiah.
Programs related to Digital Marketing Certificate
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In the Digital Marketing program, you will take a selection of courses that successfully prepare you for a career in a related field. Hands-on experiences and classroom learning within the framework of Christian faith will give you the skills and knowledge to achieve your goals. Our programs offer a wide variety of courses that will not only help you excel in your future career, but challenge you to develop a deeper understanding of your field of study.
Course options for Digital Marketing:
Digital Marketing Certificate
Digital Marketing careers and outcomes
Where our grads work
Graduates of the Digital Marketing program work in positions of leadership in their places of employment, using the tools and knowledge a Messiah University education prepared them with. Each year, eager employers and some of the nation's best graduate schools welcome Messiah graduates into their organizations.
96% of the Class of 2022 respondents were employed or in graduate school within 6-9 months of graduation.
Our Alumni
Regional and national employers seek out Messiah graduates for their academic preparation, work ethic and personal character. The transformation you experience at Messiah readies you to transform the lives of others through your chosen career path.
Messiah's unique approach to hands-on learning
Learning in the classroom is important but actually applying that knowledge in a hands-on way can make all the difference. At Messiah University, the Experiential Learning Initiative (ELI) allows Messiah to take this hands-on learning to a new level by giving students the opportunity to apply what they have learned to various real world contexts--such as an internship/practica, service learning, off-campus program, holding a student leadership position, or participating in undergraduate research.